You would never ask a person that you just met to marry you (or maybe you would?!).
The same thinking applies to your prospects... you would never ask someone who just learned about your real estate business for the first time to commit to selling or buying real estate with you. You would first ask pre-qualifying questions – their timing and motivation, for example. Prospects will want to know who you are and how you can do the best job for them. They have to understand WHO they are talking to.
It’s a relationship and one that is built over time. That’s what makes branded video so powerful!